Monetisation Product Manager
TryHackMe is the fastest-growing online cybersecurity training platform, with a mission to make learning and teaching cybersecurity easier through gamified challenges and engaging educational content. With over 4 million community members and counting, we're scaling rapidly, and we need talented individuals to help us grow even faster! 🥷
The Role
We’re looking for a Product Manager to lead our newly created Premium and Monetisation Squad, focusing on enhancing the value of our premium offering and driving subscription growth. This role is pivotal in achieving TryHackMe’s revenue goals, as we aim to convert more users to premium subscriptions, retain existing users, and maximise revenue potential.
You will own the premium subscription experience end-to-end, working closely with design, engineering, and marketing to ensure our premium offering delivers exceptional value, is well-promoted, and feels indispensable to our users.
This is an exciting opportunity for a motivated, hands-on problem solver who’s eager to make a measurable impact on a high-growth SaaS product.
Responsibilities
- Enhance Premium Features: Identify and build premium-only features that solve user problems and drive subscriptions.
- Drive Conversions: Collaborate with marketing to promote premium value and optimize user conversion through paywalls, pricing pages, and in-platform prompts.
- Reduce Churn: Implement solutions to minimise subscription churn, including features like pause options and cancellation offers.
- Experiment and Optimise: Run A/B tests to validate ideas and improve monetisation touch-points.
- Collaborate Across Teams: Work with other squads to adapt features for premium users and align on monetisation opportunities.
- Expand Monetisation: Lead efforts in localisation, payment method expansion, and pricing strategies to grow global revenue.
- Customer Discovery: Conduct research to uncover user needs and explore new ways to add value to the premium experience.
Skills & Requirements
- 3+ years of product management experience, ideally within SaaS subscription-based products.
- Proven success in driving revenue growth through premium feature development and pricing strategies.
- Strong understanding of monetisation techniques, subscription dynamics, and growth experiments.
- Experience designing and running A/B tests and leveraging data to inform decisions.
- Ability to define and track success metrics, such as subscription revenue and churn rates.
- Excellent collaboration and communication skills to align cross-functional teams around monetisation efforts.
- Comfortable managing sprints, writing user stories, and maintaining a prioritised backlog.
Bonus Points
- Experience in B2C SaaS, especially with premium or tiered subscription models.
- Knowledge of localisation and global monetisation strategies.
- A passion for cybersecurity and education.
Why Join TryHackMe?
At TryHackMe, you’ll have the chance to make a significant impact in a high-growth company with a mission to make cybersecurity education accessible to everyone. You’ll work alongside passionate colleagues, build solutions that millions of users will love, and contribute directly to shaping the future of our product.
Benefits & Perks
🚣 100% Remote - In a fully digital world, work from anywhere you want!
🕒 Flexi Time - Choose your own hours as long as you have at least 4 hours of overlap with the UK timezone (from 8am - 6pm)
💻 Tools - a dedicated work laptop + any accessories you need to do your best work.
👕 Swag Pack - start your TryHackMe journey with a branded swag bundle!
💪 Personal Development - £2,500 training budget to acquire certifications, and more.
⛱️ Company Retreat - an annual company retreat, fully paid for by us!
🍕Lunch on us - whether you're a pizza-lover, salad obsessed or a big sushi fan, TryHackMe will cover the cost of your lunch order during our recurring company virtual lunches.
🧡 Health Insurance - if you're in a country that doesn't have public health care.
🍼 Enhanced Maternity & Paternity- an enhanced package on top of statutory requirements.
💸 401k / Pension - TryHackMe makes it easy to save money for your retirement.
Our Hiring Process
- Initial stage: Screening with the TA team
- Stage 1: Intro call with the hiring manager
- Stage 2: Take Home Exercise
- Stage 3: Final Stage Interview
At this time, we are unable to provide sponsorship.
- Department
- Product
- Role
- Product Manager
- Locations
- Remote-HQ
- Remote status
- Fully Remote
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About TryHackMe
TryHackMe takes the pain out of learning and teaching cyber security. Our platform makes it a comfortable experience to learn by designing prebuilt courses that include virtual machines (VM) hosted in the cloud and ready to be deployed. This avoids the hassle of downloading and configuring VMs. Our platform is perfect for CTFs, Workshops, Assessments, or Training. We've come a long way since launching in 2018, with over four million users on the platform!
Monetisation Product Manager
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